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Kestrel

Overview

Last 12 weeks. Figures as of Nov 3, 2026, 6:44 AM UTC.

Key metrics

Revenue
$62,941
+9.3%, an improvementvs previous 12 weeks
Monthly recurring revenue
$26,878
+14%, an improvementvs 12 weeks ago
Active customers
172
+14%, an improvementvs 12 weeks ago
Avg. monthly churn
1.3%
+1.0 pts, a declinevs previous 12 weeks

Revenue

Payments collected per week, last 12 weeks

$0$2k$4k$6k$8k

Customer growth

New customers and cancellations per week

New
24
Cancelled
5
Net change
+19
  • New customers
  • Cancellations
2024

Revenue by plan

Last 12 weeks

  • Starter$7,595
    65 active customers$49 per month12% of revenue
  • Growth$27,416
    76 active customers$149 per month44% of revenue
  • Scale$27,930
    31 active customers$399 per month44% of revenue
Average per active customer$156 per month

Recent activity

Sign-ups, plan changes, cancellations and payment issues

  • Hilltop Orthodontics cancelled their Growth plan

    Cancellation

    −$149/mo
  • Prairie Wind Energy signed up for the Starter plan

    New customer

    +$49/mo
  • Oriel Windows signed up for the Starter plan

    New customer

    +$49/mo
  • A payment from Rosehip Skincare failed

    Failed payment

    $149
  • Nautilus Pools signed up for the Scale plan

    New customer

    +$399/mo
  • Hollyhock Nursery signed up for the Starter plan

    New customer

    +$49/mo
  • Sparrow Health upgraded from Growth to Scale

    Upgrade

    +$250/mo
  • A payment from Arbor Tree Care failed

    Failed payment

    $49
  • Petrel Biotech upgraded from Starter to Growth

    Upgrade

    +$100/mo
  • Otterbrook Kayaks cancelled their Growth plan

    Cancellation

    −$149/mo
View all activity