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Kestrel

Overview

Last 12 months. Figures as of Nov 1, 2026, 1:33 PM UTC.

Key metrics

Revenue
$222,625
+146%, an improvementvs previous 12 months
Monthly recurring revenue
$26,878
+143%, an improvementvs 12 months ago
Active customers
172
+110%, an improvementvs 12 months ago
Avg. monthly churn
1.5%
−1.3 pts, an improvementvs previous 12 months

Revenue

Payments collected per month, last 12 months

$0$10k$20k$30k

Customer growth

New customers and cancellations per month

New
98
Cancelled
15
Net change
+83
  • New customers
  • Cancellations
50510

Revenue by plan

Last 12 months

  • Starter$26,313
    65 active customers$49 per month12% of revenue
  • Growth$94,168
    76 active customers$149 per month42% of revenue
  • Scale$102,144
    31 active customers$399 per month46% of revenue
Average per active customer$156 per month

Recent activity

Sign-ups, plan changes, cancellations and payment issues

  • Hilltop Orthodontics cancelled their Growth plan

    Cancellation

    −$149/mo
  • Prairie Wind Energy signed up for the Starter plan

    New customer

    +$49/mo
  • Oriel Windows signed up for the Starter plan

    New customer

    +$49/mo
  • A payment from Rosehip Skincare failed

    Failed payment

    $149
  • Nautilus Pools signed up for the Scale plan

    New customer

    +$399/mo
  • Hollyhock Nursery signed up for the Starter plan

    New customer

    +$49/mo
  • Sparrow Health upgraded from Growth to Scale

    Upgrade

    +$250/mo
  • A payment from Arbor Tree Care failed

    Failed payment

    $49
  • Petrel Biotech upgraded from Starter to Growth

    Upgrade

    +$100/mo
  • Otterbrook Kayaks cancelled their Growth plan

    Cancellation

    −$149/mo
View all activity